I’ve been working on this for a while, but figured I should announce it here.

I’m starting a new company to continue my hobby of building Twitter tools. It’s going to be a social media startup and we’ll be building tools for social media professionals. We’ve already built one in a weekend project that we’re calling RowFeeder - a tool to stream real-time tweets into a Google spreadsheet. It’s something we needed and it’s been surprisingly helpful.

I’ll likely be blogging on Untitled Startup more often than here, so feel free to follow along and see what we’re up to. We’re being pretty open and even posting daily videos as we go through the process of starting a company.

I’m also psyched to have finally accepted the fact that my “hobby” was distracting me for the past two years and I can finally work on what I love full-time. It’s not that I didn’t love security, but I hit a point where I wasn’t able to determine what I was going to do next. Perhaps more on that later as that’s always been pretty important to me - work on what you love, because otherwise you’ll just end up hating life. And that’s no fun at all.