Looks like I have yet another reason to drink Mountain Dew.

Beginning August 28, 2005, Mountain Dew and Xbox® will select a winner of an Xbox 360™ gaming and entertainment system every 10 minutes, 24 hours a day, seven days a week, for nine weeks straight! That’s an Xbox 360 every 600 seconds!

Pepsi sure is being an advertising whore - they just wrapped up a promotion to win Apple iTunes songs on Pepsi bottle caps and now they’re promoting Microsoft’s Xbox 360. I’d much rather win a $400 Xbox and a $0.99 song, though…wouldn’t you?

More details on everytenminutes.com.